Acura Design is a Purposeful Cut Above the Rest

When it comes to designing new luxury cars, there's something to be said for visual appeal. While looks certainly aren't everything, there's no denying the satisfaction that comes from a crowd of heads turning your way as you round the corner in an Acura NSX. Design is a core fundamental of what defines an Acura luxury vehicle, with every line and contour carefully considered.

The Acura design philosophy consists of four key pillars, approach, innovations, highlights, and materials. Each one of these pillars represents a core element to how each Acura model comes together in the end.


It all starts with the approach. "Form follows function" is the phrase the best embodies the approach that Acura takes to designing cars. What this means is that there is a practical nature to everything you see. For example, the contours you see on the body serve a purpose. Some improve fuel efficiency, while others enhance downforce to boost performance.


While Acura remains one of the world's premier luxury brands, staying at the top of the class means never staying content with what's come before. That's why innovation is a key pillar of the Acura design philosophy, as it involves finding new ways to get more out of their driving experience. For example, the Acura NSX features an ultra-thin A-Pillar design and a low-mounted instrument panel that empower the driver to get the most out of their vehicle with a wider range of view.


Highlights are what makes Ann Arbor and Troy MI drivers recognize an Acura as it drives by. Whether it's the sculpted planes or the A-Spec styling, and Acura is instantly recognizable when it drives by. The Jewel Eye headlights are another of Acura's many strong suits, using LED technology to illuminate even the darkest roads mimicking actual sunlight.


Tying together the luxury look and feel of an Acura is the premium materials that make up these elite vehicles. You'll have perforated Milano leather, natural wood trim, and premium paint that combine to form a cohesive vision of what an Acura model is.

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